Focused In

Gift guides, festival and occasion dressing, seasonal edits, baby name lists, and behind-the-scenes at Popees.

Bio

Sherren writes the lighter end of the Popees blog — what to gift at a naming ceremony, how to dress a one-year-old for a wedding in May, and which baby names Kerala has quietly agreed to retire. She has made a piece about vest sizing entertaining, which is not a low bar. Her method is to ask a great many questions of parents and then write the answers down in a way that holds up at 2am, which is roughly when most of this gets read. She writes from the brand rather than from a clinic, so anything with a medical edge goes past our reviewers before it reaches you.