Franchise Opportunity

own a popees store.
without running one.

Invest in one of India's most trusted baby care brands through our Franchise-Invested, Company-Operated (FICO) model — Popees handles everything from setup to daily operations, while you receive monthly returns.

Talk to us on WhatsApp Email the franchise team

Investment from ₹50 lakhMonthly payoutsZero daily involvement

2003Year founded
2,000+Skilled professionals
3Manufacturing units
5 LakhGarments per month
GOTS & ISOCertified quality

The Popees Story

two decades of trust in baby care

Founded in 2003 in Malappuram, Kerala, Popees Baby Care has grown into one of India's most trusted baby fashion brands — employing over 2,000 skilled professionals across three world-class manufacturing units, with a combined capacity of 5 lakh garments every month.

Catering to children from newborn to 4 years, our range spans babywear, party wear, nightwear, accessories, strollers, toys, maternity care, and baby FMCG products — soaps, oils, wipes, diapers, and fabric wash. Every product is backed by GOTS and ISO certifications, stringent quality checks, and a commitment to organic, biodegradable, and ethically sourced materials.

trusted by parents. now open to investors.

Popees is trusted by families across India and is expanding globally, with a growing presence in the UAE and Australia. The FICO model lets you back that growth without leaving your current work.

Popees Baby Care

Looking Ahead

500+ exclusive brand outlets by 2029–30

Popees is on a focused expansion drive — strengthening our presence across India while entering international markets, including the GCC region and Europe. Our growth strategy includes store launches in collaboration with influencers and regional celebrities, deepening local engagement wherever we open.

This is your opportunity to be part of that growth story.

How It Works

franchise-invested. company-operated.

You invest in setting up the store. Popees takes over complete store operations — no hiring, no inventory headaches, no daily management.

1
you invest

A one-time capital investment covers the complete store establishment.
2
we operate

Popees manages setup, staffing, inventory, sales, and marketing end to end.
3
you earn

Receive monthly payouts based on store performance, with an assured minimum return.

The Numbers

transparent investment. assured returns.

Investment is set by city tier. Everything needed to open and run the store is included.

Tier 1

₹90 Lakh

Metro / major cities

Tier 2

₹70 Lakh

Growing urban centres

Tier 3

₹50 Lakh

Emerging markets

how your returns work

13% franchisee payout on Net Sales (Net Sales = total billing value excluding GST)
Or a guaranteed profit of 18% per annum on your investment — whichever is higher
Payouts disbursed monthly by the company

You may withdraw your investment after the lock-in period. Depreciation applies if you choose to exit rather than continue.

End of Surprises

one investment. everything included.

Location scouting and store finalisation
Rental / lease agreement execution
Complete store setup — interiors, fixtures, branding
Initial inventory and stock planning
POS system, technology, and security systems
Staffing, recruitment, and training
Launch support and operational readiness

A Clear Partnership

you invest. popees does the rest.

as the franchisee, you

Make the capital investment (₹90L / ₹70L / ₹50L based on tier)
Have no daily involvement in operations
Receive regular monthly returns based on store performance

popees, as the company

Handles complete store development and setup
Manages operations, sales, staffing, training, and inventory
Bears all ongoing operational costs:
- Salaries and HR management
- Utility bills
- Maintenance and store supplies
- Marketing and local promotions

Fair & Transparent

clear terms. defined exits.

Agreement3 years

Lock-in36 months

ExitEither party may exit with 90 days' written notice after lock-in

On terminationCompany refunds depreciated value of interiors and book value of unsold stock

Where We Open

premium locations. high footfall.

Popees stores are set up in premium malls, high streets, and commercial hubs chosen for high visibility and strong footfall. Our team handles location scouting and finalisation as part of your investment — so every store starts with the right address.

Trusted national brand in the babywear segment
Strong supply chain and product quality assurance
Experienced retail operations team
Pan-India marketing support
Proven success with FOCO & FICO retail models

Questions

frequently asked questions

Do I need retail experience to invest?+

No. The FICO model is designed for investors, not operators. Popees manages the entire store — staffing, inventory, sales, and marketing — so no prior retail experience is required.

How much do I need to invest?+

₹90 lakh for Tier 1 cities, ₹70 lakh for Tier 2, and ₹50 lakh for Tier 3 markets. This is a one-time capital investment covering the complete store establishment.

How do I earn returns?+

You receive 13% of the store's Net Sales (billing value excluding GST), or a guaranteed 18% per annum on your investment — whichever is higher. Payouts are disbursed monthly.

Who pays for salaries, rent, and running costs?+

Popees bears all ongoing operational costs — salaries, utilities, maintenance, supplies, and marketing.

What is the agreement duration?+

The agreement runs for 3 years with a 36-month lock-in period. After the lock-in, either party may exit with a 90-day written notice.

What happens if I exit?+

Upon termination, Popees refunds the depreciated value of the store interiors and the book value of unsold stock.

Where will my store be located?+

In premium malls, high streets, or commercial hubs with high visibility and footfall. Location scouting and finalisation are handled by Popees as part of your investment.

Get Started