Franchise Opportunity
looking for smart investors to own a baby & kids retail store
— fully set up and run by popees
Invest in one of India's most trusted baby care brands through our Franchise-Invested, Company-Operated (FICO) model — Popees sets up your store, runs its daily operations, and pays you monthly returns, while you stay completely free of day-to-day involvement.
Investment from ₹50 lakhMonthly payoutsZero daily involvement
- 2003Year founded
- 2,000+Skilled professionals
- 3Manufacturing units
- 5 LakhGarments / month
- GOTS & ISOCertified quality
The Popees Story
two decades of trust in baby care
Founded in 2003 in Malappuram, Kerala, Popees Baby Care has grown into one of India's most trusted baby fashion brands — employing over 2,000 skilled professionals across three world-class manufacturing units, with a combined capacity of 5 lakh garments every month.
Catering to children from newborn to 4 years, our range spans babywear, party wear, nightwear, accessories, strollers, toys, maternity care, and baby FMCG products — soaps, oils, wipes, diapers, and fabric wash. Every product is backed by GOTS and ISO certifications, stringent quality checks, and a commitment to organic, biodegradable, and ethically sourced materials.
trusted by parents across India, Popees is now expanding globally with a growing presence in the UAE and Australia.
Popees Baby CareLooking Ahead
500+ exclusive brand outlets by 2029–30
Popees is on a focused expansion drive — strengthening our presence across India while entering international markets, including the GCC region and Europe. Our growth strategy includes store launches in collaboration with influencers and regional celebrities, deepening local engagement wherever we open.
This is your opportunity to be part of that growth story.
How It Works
your store, fully set up and run by popees
The FICO (Franchise-Invested, Company-Operated) model is a seamless partnership: you invest in setting up the store, and Popees takes over complete store operations. No hiring, no inventory headaches, no daily management. Just professional retail execution — and a hassle-free experience for you as the investor.
-
1
you invest
A one-time capital investment covers the complete store establishment.
-
2
we operate
Popees manages setup, staffing, inventory, sales, and marketing end to end.
-
3
you earn
Receive monthly payouts based on store performance, with an assured minimum return.
The Numbers
transparent investment. assured returns.
Tier 1
₹90 Lakh
Metro / major cities
Tier 2
₹70 Lakh
Growing urban centres
Tier 3
₹50 Lakh
Emerging markets
returns
- 13% franchisee payout on Net Sales (Net Sales = total billing value excluding GST)
- Or a guaranteed profit of 18% per annum on your investment — whichever is higher
- Payouts disbursed monthly by the company
You may withdraw your investment after the lock-in period. Depreciation applies if you choose to exit rather than continue.
End of Surprises
one investment. everything included.
- Location scouting and store finalisation
- Rental/lease agreement execution
- Complete store setup — interiors, fixtures, branding
- Initial inventory and stock planning
- POS system, technology, and security systems
- Staffing, recruitment, and training
- Launch support and operational readiness
A Clear Partnership
you invest. popees does the rest.
as the franchisee, you
- Make the capital investment (₹90L / ₹70L / ₹50L based on tier)
- Have no daily involvement in operations
- Receive regular monthly returns based on store performance
popees, as the company
- Handles complete store development and setup
- Manages operations, sales, staffing, training, and inventory
- Bears all ongoing operational costs:
- Salaries and HR management
- Utility bills
- Maintenance and store supplies
- Marketing and local promotions
Fair & Transparent
clear terms. defined exits.
Agreement duration3 years
Lock-in period36 months
Exit clauseEither party may exit with a 90-day written notice after the lock-in period
On terminationThe company refunds the depreciated value of interiors and the book value of unsold stock
Where We Open
premium locations. high footfall.
Popees stores are set up in premium malls, high streets, and commercial hubs chosen for high visibility and strong footfall. Our team handles location scouting and finalisation as part of your investment — so every store starts with the right address.
The Popees Advantage
why smart investors choose us
- Trusted national brand in the babywear segment
- Strong supply chain and product quality assurance
- Experienced retail operations team
- Pan-India marketing support
- Proven success with FOCO & FICO retail models
frequently asked questions
Do I need retail experience to invest?
No. The FICO model is designed for investors, not operators. Popees manages the entire store — staffing, inventory, sales, and marketing — so no prior retail experience is required.
How much do I need to invest?
₹90 lakh for Tier 1 cities, ₹70 lakh for Tier 2, and ₹50 lakh for Tier 3 markets. This is a one-time capital investment covering the complete store establishment.
How do I earn returns?
You receive 13% of the store's Net Sales (billing value excluding GST), or a guaranteed 18% per annum on your investment — whichever is higher. Payouts are disbursed monthly.
Who pays for salaries, rent, and running costs?
Popees bears all ongoing operational costs — salaries, utilities, maintenance, supplies, and marketing.
What is the agreement duration?
The agreement runs for 3 years with a 36-month lock-in period. After the lock-in, either party may exit with a 90-day written notice.
What happens if I exit?
Upon termination, Popees refunds the depreciated value of the store interiors and the book value of unsold stock.
Where will my store be located?
In premium malls, high streets, or commercial hubs with high visibility and footfall. Location scouting and finalisation are handled by Popees as part of your investment.
Get Started
begin your popees partnership
Interested investors can share an Expression of Interest (EOI) to begin the process. Our team will initiate due diligence, location assessment, and onboarding.
Franchise Development Head
Popees Baby Care Products Pvt Ltd
Phone / WhatsApp: +91 85890 03337, +91 90721 13911
Email: online@popees.com